
The Circle of Business:
The system to sustainable growth
Every successful business needs a strong foundation and a clear roadmap for growth. The Circle of Business is a proven, practical framework designed to help entrepreneurs transform their companies into agile, profitable systems that consistently deliver value to the market.
This model goes beyond mere theory; it’s a concrete strategy that guides entrepreneurs in creating peace of mind as they navigate the complexities of growth.
Understanding the Circle of Business
The Three Problems in Any Business
No matter the size or industry, every business faces three fundamental challenges in every growth phase:
1. Getting Customers
2. Serving Customers
3. Leadership Effectiveness
The Circle of Business helps you tackle these challenges by providing you with the tools and strategies needed to enhance your leadership and, consequently, your business’s ability to attract and serve customers.
The 9 Building Blocks of Business
The foundation of any successful company lies in its building blocks. The Circle of Business identifies nine key areas that must be aligned and optimized to create a strong, resilient business.
From customer relationships to revenue streams, these building blocks cover every aspect of your business, ensuring that nothing is left to chance.
The 5 Phases of Growth
Growth is not a one-time event but a continuous process that happens in distinct phases. The Circle of Business outlines four key phases of growth:
Starter: Establishing your business and finding your footing.
Performer: Achieving operational efficiency and consistent delivery.
Team Leader: Building and managing a team to scale your business.
Business Leader: Steering your company with strategic leadership to create an agile, profitable system.
System owner: …
The ultimate goal is to turn your business into a flexible and profitable system that can adapt to changes and continue to grow.
The 6 Growth Drivers
Sustainable growth requires focus on key drivers that propel your business forward.
The Circle of Business identifies six growth drivers that are critical to your success. These include everything from innovation and customer engagement to operational efficiency and leadership.
By concentrating on these drivers, you can ensure that your growth is not only fast but also sustainable and aligned with your long-term goals.
“The goal is to transform your business into an agile, profitable system where people can thrive and where value is repeatedly delivered to the market with care for the world.”
Bart van den Belt, Founder
The 5 phases of growth
Every entrepreneur, from the initial registration at the Chamber of Commerce to a successful exit,
goes through five different phases. A registered business coach helps guide you step-by-step toward the next phase.
Curious about the growth opportunities for your business?

Why The Circle of Business works
The Circle of Business is not just another business model; it’s a proven, practical strategy that has been successfully implemented by numerous businesses across various industries. It’s designed to be adaptable, ensuring that it fits the unique needs of your business while maintaining a focus on sustainability and value creation.
Unlike other models, The Circle of Business integrates every aspect of your company into a cohesive, agile system. It enables you to create a business environment where people thrive, processes run smoothly, and value is consistently delivered to the market. It’s a comprehensive approach that ensures your business is not only profitable but also resilient and future-proof.
Start your journey with the Circle of Business
If you’re ready to take your business to the next level,
The Circle of Business offers the roadmap you need.
It’s time to build an agile, profitable system that delivers consistent value to the market
while ensuring sustainability and growth. Don’t wait—start your journey today and discover how The Circle of Business can help you achieve lasting success.